As a business you need to be clear on your “why” and have all your people buy into that “why”. When you have a team all united by values and inspired by your vision, when you capture their hearts and minds, you create an incredibly exciting place to work. In turn, this exciting place to work delivers exciting results. We can help your business develop both the inspired workplace culture and corresponding business results.

The insights uncovered throughout an EVP Discovery project are incredibly powerful and can assist greatly with business strategic planning. Once determined the EVP forms the basis of the Employment Brand, and can be transformed into messaging, employment ads and a communication strategy targeted at different talent groups and markets. An Employee Experience is then designed to engage your people at every stage of the employee journey. It is necessary to uncover, develop and differentiate the EVP to build a strong Employment Brand, a brand that will not only attract talent but also drive advocacy and engagement internally.

THE WHY!

“By far the most powerful aspect of Employment Branding work as I see it, is that any effective branding strategy is build on the foundation of truth. It is not fabricated or invented. An organisation’s Employment Brand is not only underpinned by their EVP but is fundamentally connected to the businesses Vision, their Why, their purpose, who they want to be to their people and what value they want to bring to the lives of their people. The Employment Brand Values mirror the organisation’s true values. To define an organisations Employment Brand is to embark on an exciting  journey of discovery of clearly understanding who the business is to their people, what they stand for, and what they deliver to their people. Developing an Employment Brand, built on a clearly defined and articulated EVP is an incredibly exciting journey. The ultimate destination of the journey is attraction, trust, engagement and high performance. Crafting and building a beautifully aligned Employee Experience, with as much dedicated care as as a UX Expert would apply to a digital experience is a joy. This ensures a happier and highly engaged workplace of loyal advocates.“

Happiness led to a 12% spike in productivity, while unhappy workers proved 10% less productive” (1)

“Disengaged workers had 37% higher absenteeism, 49% more accidents, and 60% more errors and defects. In organizations with low employee engagement scores, they experienced 18% lower productivity, 16% lower profitability, 37% lower job growth, and 65% lower share price over time. Importantly, businesses with highly engaged employees enjoyed 100% more job applications.” (2)

“Recognition is the number one thing employees say their manager could give them to inspire them to produce great work.”(3)

“Employee support and satisfaction tend to succeed in generating happier workers. At Google, employee satisfaction rose 37% as a result of those initiatives.” (4)

“Organisations with effective change and communication are 3.5 times as likely to significantly outperform their peers.”(5)

“Companies that deliver a differentiated EVP that integrates total rewards and aligns with the business strategy are five times more likely to report their employees are highly engaged, and two times more likely to report achieving financial performance significantly above their peers.”(5)