EVP DISCOVERY PROJECT • EMPLOYMENT BRANDING • PEOPLE & CULTURE STRATEGY • EMPLOYEE EXPERIENCE 
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ABOUT INSPIRED EVP

Attract, develop, retain, inspire and engage the very best people.
Enjoy incredible business success.

So you have a Sales Proposition, right?
What’s your Employer Value Proposition?

You know you need to have a strong sales proposition to gain and retain clients. You need to have a unique selling point. You also need to have a great brand. The world’s most successful businesses have the strongest brand propositions, think Apple, Google, Facebook… These same  businesses also focus on building a great customer experience. 

You also know that a great business is built with great people. So what is your proposition to your people? What is your unique selling point? What is your Employment Brand? What is your Employee Experience (EX)?

Why do the very best people want to come and work for you? How do they find you? Why are you better than any of the competition?

When they join you, why are they excited about coming to work every, single, day and truly invested in the success of your business? If you can’t answer these questions, and you’re serious about driving your business forward, then we should talk.

Inspired EVP assists businesses to uncover, define and articulate their Employer Value Proposition (EVP). The EVP is then used as a strategic lever of talent attraction, retention, development and engagement. We assist you to build your Employment Brand and an engaging Employee Experience aligned to this. Put simply, we make businesses awesome places to work to excite and engage current employees and entice amazing new talent.

There is nothing “fluffy” about the people strategies we develop for your business. They are linked closely to strategic business goals and are all highly measurable.

LET'S TALK

HOW WE CAN ASSIST YOU

Attract, develop, retain and engage the very best people.
Enjoy incredible business success.

EVP DISCOVERY PROJECT CONSULTING

Through a series of focus groups, leadership interviews and surveys, we uncover your true EVP. By asking the right questions and listening to the people in your business we gain powerful insights to drive people strategy. You are then delivered a full report that includes: what it’s like to work in your business, a measure of engagement, a culture assessment and the perceptions of leadership.

The report also includes recommended, simple and highly sophisticated people strategies to make your business the very best place to work it can be. Reports can also be built out to include Employment Branding guidelines and Employee Experience strategy. Both small and large scale global Discover Project options are available.

EMPLOYMENT BRANDING & EMPLOYEE EXPERIENCE

The EVP underpins the Employment Brand. After discovering your EVP, we help develop and differentiate it. It’s then time to build your Employment Brand and take it to market via a select number of channels including a new or updated careers site, social channels, a launch event, careers fairs and job boards.

The next priority is the Employee Experience (EX) and ensuring that every step in the employee journey is aligned with the brand and delivers and exceptional and engaging experience. With every Discovery Project we’ll develop your Employment Brand arcitecture. You’ll have the basis of a new or revised Employment Brand and a strategy on how you can develop the brand. We have a team of experts who can then assist you execute the brand strategy and EX.

PEOPLE & CULTURE STRATEGY

We don’t recommend strategy without insights. The EVP Discovery Project delivers those insights. Based on an intimate understanding of your businees & your strategic objectives we recommend taliored people strategies to make your business an Employer of Choice. Examples of strategies include; a new or revised induction program, a reward and recognition program, training, communications strategy (internal & external, digital and social), values & behaviours building, team building & talent attraction & operational recruitment strategy. 

We can support your existing People & Culture team and/or step in and work directly with Executive Leadership. We can assist and support you at every stage, from strategy to execution of the EX.

 

YOUR EVP

WHAT IS AN EVP EXACTLY?

The EVP is, by technical definition, the balance of rewards an individual receives in return for their work. Put simply, it is this, but it is also so much more. The EVP is functional, symbolic and intrinsic. The EVP of an organisation includes employee benefits, the employee experience and also the emotional rewards (or lack of) the employee receives. The EVP underpins the Employment Brand. The EVP is the organisational identity and differentiates your business from any other. The EVP determines what it is truly like to work at, for and with your business. 

WHY DEVELOP YOUR EVP?

A well-developed, clear and differentiated EVP improves employee attraction, engagement, happiness and retention. A well-developed, clear and differentiated EVP typically results in an organisational profit increase of between 15 & 30%. The most successful strategic organisations in the world have developed EVPs and they also have the strongest attraction and retention results.

As a business you need to be clear on your “why” and have all your people buy into that “why”. When you have a team all united by values and inspired by your vision, when you capture their hearts and minds, you create an incredibly exciting place to work. In turn, this exciting place to work delivers exciting results. We can help your business develop both the inspired workplace culture and corresponding business results.

The insights uncovered throughout an EVP Discovery project are incredibly powerful and can assist greatly with business strategic planning. Once determined the EVP forms the basis of the Employment Brand, and can be transformed into messaging, employment ads and a communication strategy targeted at different talent groups and markets. An Employee Experience is then designed to engage your people at every stage of the employee journey. It is necessary to uncover, develop and differentiate the EVP to build a strong Employment Brand, a brand that will not only attract talent but also drive advocacy and engagement internally.

WHY WORK WITH US?

Achievements attributed to Reprise, a clients, EVP Development:

6.9%
Employee churn decreased from 42.9% to 36% from December 2014 to June 2015.
96%
of employees would recommend the company as good place to work
80.4%
Leadership Effectiveness Index rating of 80.4% for Reprise Australia.

A WORD FROM KYLIE

WHY CHOOSE US?

“Aside from the many years of experience and the tangible business results and metrics that I can quote, I bring a raw enthusiastic, passion and dedication that I believe (and so I’ve been told) is  unparalleled. Why? Put simply, I love this work and I connect to the meaning and value EVP work has to create true, positive and lasting change, both to business success and employee success. I truly believe that the success of an organisation is more than being “people first” or “people lead”, although I do believe all these strategy viewpoints to be highly valuable. I believe that organisational success, driven by highly satisfied and engaged people, is derived from each individual in the organisation connecting to the business Why, the vision and the mission. That it is through an alignment of individual values, company values and a drive towards a common mission that a business can be sky-rocket to the highest level of success. How do we do this? By discovering the unique EVP and building a powerful, engaging, attractive Employment Brand. The consistent and authentic brand messaging then builds trust and engagement with internal and external talent. The aligned Employee Experience further drives engagement and performance.”

THE WHY!

“By far the most powerful aspect of Employment Branding work as I see it, is that any effective branding strategy is build on the foundation of truth. It is not fabricated or invented. An organisation’s Employment Brand is not only underpinned by their EVP but is fundamentally connected to the businesses Vision, their Why, their purpose, who they want to be to their people and what value they want to bring to the lives of their people. The Employment Brand Values mirror the organisation’s true values. To define an organisations Employment Brand is to embark on an exciting  journey of discovery of clearly understanding who the business is to their people, what they stand for, and what they deliver to their people. Developing an Employment Brand, built on a clearly defined and articulated EVP is an incredibly exciting journey. The ultimate destination of the journey is attraction, trust, engagement and high performance. Crafting and building a beautifully aligned Employee Experience, with as much dedicated care as as a UX Expert would apply to a digital experience is a joy. This ensures a happier and highly engaged workplace of loyal advocates.“

 

OUR TEAM

KYLIE BUTLER

 Kylie is an EVP Specialist, Talent Attraction Strategist, Career Coach, Speaker and the owner of Inspired Careers & Inspired EVP. She consults to organisations on EVP Development and how to drive business success with talent. Kylie’s career in HR has spanned Generalist HR, Learning and Development, Recruitment, Talent Attraction strategy, EVP Development and HR leadership. She is recognized as expert in Employment Branding and defining the Employer Value Proposition (EVP) & Employee Experience (EX). She’s worked across the globe, spending many years in Rome, London and Dublin. She’s sat on the leadership team of a number of organisations and held senior positions such as Head of People and Culture and Talent Director.

A TEAM OF SPECIALISTS

To assist you to bring an EVP, Employment Brand and Employee Experience to life we work with an exclusive team of hand-picked professionals and boutique agencies. They have all been chosen because of their capability to execute highly innovative strategies. We don’t provide, “off the shelf” solutions, every solution is specifically taliored for your business. For your communications strategy, we have a Communications Specialist. For web solutions we have a talented Developer. For digital and social media solutions we have a team of experts, highly proficient on every platform. Should you need ongoing support we can also provide you an onsite People & Culture Manager. Kylie will also stay close to your business throughout all stages of strategy and execution.
“ The EVP project led by Kylie Butler gave us tremendous insights on the things we (as the leadership team) were doing well as well as areas in which we had to improve. It taught us how our people really saw Reprise as an employer and allowed us to focus on the areas that would have the biggest impact. This led to much improved attraction, growth and retention of our valued talent. I’d recommend any business, large or small, to take the EVP journey. The benefits of knowing what’s really inside your talent’s mind and having pointers to act on it is invaluable ”
ALE VENDRAMIN, MANAGING DIRECTOR AT REPRISE

OUR CLIENTS

 

“ Candid engaged Kylie Butler to lead a People & Culture project for several months in 2018- 19. We soon discovered that Kylie is not only an expert in EVP, employment branding and all things recruitment – she is an inspired and inspiring strategic thinker who activates those around her. As a startup committed to transforming the hiring process, we needed someone who had serious People and Culture chops but perhaps more importantly, was willing to leap into the fray and manage a high degree of uncertainty. This project involved a reimagined recruitment persona so Kylie was literally putting herself on the line, which she did with total commitment and courage. She has a great ability to conceptualise and then deliver exceptional outcomes in bringing company values to life and enhancing the employee journey. In addition to this Kylie is unfailingly positive, professional and energetic, full of ideas and always looking to forward the conversation. In short, she is an utter joy to work with and will always hold a special place within the Candid team. ”

MADELEINE LIPSON, COO, CANDID

 

“ The EVP was hugely valuable experience that will be productive and informative for the future of our business. Working collaboratively with the talent team meant that we were able to learn, understand, and action the right priorities and processes to redefine Society and create a proposition that will have the standing to deliver an authentic and inspiring output in the long term, with full employee buy in at every step ”

RHIAN MASON, HEAD OF NATIVE, SOCIETY

 

“ The EVP project led by Kylie Butler gave us tremendous insights on the things we (as the leadership team) were doing well as well as areas in which we had to improve. It taught us how our people really saw reprise as an employer and allowed us to focus on the areas that would have the biggest impact. This led to much-improved attraction, growth and retention of our valued talent. I’d recommend any business, large or small, to take the EVP journey. The benefits of knowing what’s really inside your talent’s mind and having pointers to act on it are invaluable. ”

ALE VENDRAMIN, MANAGING DIRECTOR, REPRISE

WHY DEVELOPING YOUR EVP IS PROVEN TO BE A GOOD IDEA

Happiness led to a 12% spike in productivity, while unhappy workers proved 10% less productive” (1)

“Disengaged workers had 37% higher absenteeism, 49% more accidents, and 60% more errors and defects. In organizations with low employee engagement scores, they experienced 18% lower productivity, 16% lower profitability, 37% lower job growth, and 65% lower share price over time. Importantly, businesses with highly engaged employees enjoyed 100% more job applications.” (2)

“Recognition is the number one thing employees say their manager could give them to inspire them to produce great work.”(3)

“Employee support and satisfaction tend to succeed in generating happier workers. At Google, employee satisfaction rose 37% as a result of those initiatives.” (4)

“Organisations with effective change and communication are 3.5 times as likely to significantly outperform their peers.”(5)

“Companies that deliver a differentiated EVP that integrates total rewards and aligns with the business strategy are five times more likely to report their employees are highly engaged, and two times more likely to report achieving financial performance significantly above their peers.”(5)

 

BRANDS WE’VE WORKED WITH

CANDID

EVP Discovery, Reporting, Employment Brand Archetype, Talent Attraction Strategy

Candid is a fast-growing tech recruitment platform start-up
SOCIETY

EVP Discovery, Reporting & Employment Brand Architecture

Society is a multi-award winning Australian Social Media Agency
REPRISE

EVP Discovery, Reporting & Employment Brand Architecture

Reprise is a multi-award winning, global Digital Experience Agency
INITIATIVE

EVP Discovery, Reporting & Employment Brand Architecture

Initiative is a is a multi-award winning global Media Agency
WE ARE SOCIAL

People & Culture Strategy

We Are Social is a multi-award winning global Social Media Agency
NAKAMA

EVP Discovery & Reporting, People & Culture Strategy Development & Onsite Roll-out

Nakama is a global creative digital recruitment agency

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We’re looking forward to meeting you and discussing the options available to take your business to the next level through uncovering and developing your EVP. If you’re looking to join the ranks of the most successful organisations in the world, with the most highly engaged staff, then contact us. We’d love to talk to you, and work with you.

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